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Food Magazines Begin to Consider Cooks’ Budgets |
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by Stephanie Clifford
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From the New York Times
After covering eating trends that have included haute pub food, exotic
fruits like yuzu, and restaurants that dehydrated, foamed and froze
everything from meat to dessert, upscale food magazines are writing
about an even more unexpected topic: cheap home eating.
Reflecting the bad economy, Gourmet, which usually writes about
expensive restaurants and faraway travel, has added a feature about
what to do with leftovers, and put a ham sandwich — albeit a fancy one
— on its March cover.
Food & Wine’s March issue includes an
essay on buying the cheapest bottle on a wine list. Bon Appétit’s April
cover trumpets a “low-cost, big-flavor” pizza party.
“There is an incredible opportunity,” said Ruth Reichl,
the editor in chief of Gourmet. “People need help learning to cook
again, and they need advice on less-expensive ingredients, and we’re
trying to give it to them.”
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