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Starbucks Joins (RED) to Help Save Lives in Africa |
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by Max Bernstein
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Starbucks and (RED) today announced a multi-year partnership that will give coffee lovers a chance to do good every day.
Throughout
the holiday season, Starbucks will contribute five cents from the sale
of any of Starbucks (RED) Exclusive beverage (the three beverages that
make up the Starbucks popular holiday trio) at all of their US and
Canadian stores to the Global Fund to invest in AIDS programs in
Africa.
“(RED) is making remarkable progress in the worldwide
effort to address AIDS in Africa,” said Howard Schultz, Starbucks
chairman, president and CEO. “We have a deep partnership with coffee
growing regions in Africa. We are proud to partner with our customers
to contribute toward an AIDS-free Africa.”
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