My adopted home town, Bethlehem, PA calls itself the Christmas City, a title that, in fact, it shares with a number of other cities named not only Bethlehem but Santa Claus (Arizona) and Jolly (Kentucky). But there is another title that belongs to this city alone: Bethlehem, PA is the home of the Peep.
Living in Bethlehem means that just about all of your holidays will be celebrated in the shadow of the Peep. Want to see a movie at the city’s only indie theater during Christmas week? First you’ll have to wend your way around a fifteen-foot- tall tree made entirely of green Peep chicks. As for New Year’s Eve, you can celebrate by watching a giant (85 pound) yellow Peep drop, as fireworks go off in the background. Of course, Easter is the academy-award season of the Peep, and who will ever forget the local paper’s front-page coverage of the Passion-Week diorama in which all roles were played by Peeps?
Bethlehem, PA is the site of JustBorn, where the iconic Easter candy came into its own. Sam Born, the company’s founder, moved his candy manufacturing and retail business from Brooklyn, NY to Bethlehem in 1932. In 1953, JustBorn acquired the Rodda Candy Company, “known for its jelly bean technology.” Even more important, Rodda also produced, “a small line of marshmallow products that interested the JustBorn family.”