What could be better than to customize the label on your soda? Well, yeah, world peace, but in the meantime, Jones Soda, which my daughter Lena turned me on to, has done that. Right from the beginning. In fact, they’ve gotten awards for their unique packaging and constantly changing labels, which are generated and submitted by their customers. Their attitude is clearly expressed by other product lines such as their energy drink: WhoopAss. This season you can give the gift of Holiday Collectors Packs. Be “thankful” Thanksgiving is over. They had Turkey and Gravy Flavor. Look out Bernie Botts.